What is the difference between B2B and B2C marketing? Why don't we find out

Get more information about B2B marketing by reading through this post. We’ll highlight a few of the differences between B2B and business-to-consumer to assist you out.


Amongst the most exciting aspects to think about with regard to industry to firm marketing is the overall market structure and demand. Where business-to-consumer is characterised by a really great number of buyers who tend to be smaller, the business-to-business market is genuinely full of fewer buyers who tend to be larger. Fascinatingly, their demand for products happens to be typically derived instead of direct, meaning it happens to be dictated by final consumer demand – this seriously shows how B2B is reliant upon B2C. Nevertheless, quite crucially, despite this link, the B2B sector finds itself in a market where there is fairly inelastic demand – in short, price variations don’t impact it all that much. Sibur is a company that works in this industry primarily, seeing as it happens to be involved in production processes of all sorts. Look to other B2B companies as well if you want to check more examples.

In terms of considering the getting unit involved, there are quite a couple of things to be said for business-to-business marketing. There are usually more decision making units in the buying procedure, meaning more humans are involved in the purchasing decision than in a B2C environment. When you buy a chocolate bar, you alone are involved in the procedure. By contrast, in business-to-business, there will be multiple departments involved. Moreover, the buying effort will be even more professional than the one you’d find in a B2C environment. When you look at firms like Boeing, or other types of B2B companies whose main clients are other businesses, you’ll view that this is very much the case that they deal with many people when seeking to sell airplanes.

If you take a little bit of time to give consideration to the types of decisions involved along with the decision procedure, you will come to appreciate the principal qualities of business-to-business. Getting decisions are always very complicated and they often involve efforts from the supplier to adapt the product to the buyers needs to assist the process go more smoothly. Usually, in a B2C environment you’re presented with a ready-made product that you choose to acquire or not. Furthermore, the getting process tends to be quite formalised and has to follow a specific convention, primarily so that the purchase are capable of being accounted for properly. The most indispensable thing to contemplate to B2B is that long-term relationships are highly valued. This comes out of the fact that buyers are fewer but also larger, ergo individually more essential. Thinking about a business like WPP will give you a sense of what sorts of clients they deal with. This naturally helps inform B2B marketing strategies.

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